Archive for August, 2006
Adobe Photoshop and Lightroom Road Show Comes To Tyler
Adobe announced its Project: Photoshop and Lightroom education road show will be at Tyler Junior College Sept. 7-8. In collaboration with Colin Finlay, a world-renowned documentary photographer and four-time Picture of the Year Award winner, the road show will give students and educators direct access to Adobe Photoshop CS2 and Adobe Lightroom public beta, the new digital workflow solution for professional photographers. In further support of this initiative, Adobe is also launching a destination Web site (www.projectphotoshoplightroom.com), which provides participating students with a universal place to share their work and blog about their experiences.
New Photoshop from Luxology- Check out imageSynth
New Tool Streamlines Arduous Process of Creating Tiling Textures, Synthetic Images, Unique Backgrounds and More
Luxology® LLC, an independent technology company developing next-generation 3D content creation software, today announced it is now offering its unique imageSynth plug-in for Adobe® Photoshop® CS and CS2 software. imageSynth is advanced technology that allows Adobe Photoshop users to quickly and easily create seamless textures, synthetic images, backgrounds, and generate high-resolution images from low-resolution sources. Previously available exclusively to modo users, the imageSynth plug-in is now available to the entire Photoshop community and can be purchased directly from the Luxology website at modo3d.com. Read more
Maybe You Shouldn’t Listen to Your Clients Quite So Much
Contributed by David C Baker, ReCourses
I’m not sure who penned the maxim that “the customer is always right,” but that statement really is too much of a generalization. And lately I’ve seen way too many creative firms caring too much about what their customers think.
For example, someone will design a survey to determine what current clients appreciate about your firm’s service offering mix. You may hear that they value getting a little bit of everything from your firm of a dozen employees. They like one-stop shopping, explaining that this is more important than using a media planning firm for that stuff, or an annual report firm for that other stuff.
So what’s the problem, right? The problem is that you may not want more clients like that. They may have taken you from some less developed point in the past to where you are today, but there’s no hope of these same clients taking you to the next level. Read more
Creative Director, Randy Snow from R&R Partners to Speak at SA AdFed Meeting
Starting with a review of the nebulous beginnings of the creative concept, Randy Snow, the creative mind behind the famous campaign, presents the ideas, research and decisions leading to Las Vegas’ brand positioning and advertising, culminating in the current “What happens here, stays here” campaign.
It’s a tagline appropriated by many across the country and in all strata of society. “What happens at AdFed, stays at AdFed,”… you get the idea.
And what presentation would be complete without those great TV spots?
Tuesday, September 12
11:30am - 1:00pm
Pearl Stable
Please RSVP by Friday, September 8 to Vicki Timoteo at vtimoteo@satx.rr.com
Move Files From InDesign to QuarkXPress 7- Effortlessly
Markzware, developer of preflighting, data extraction and conversion software, has announced the availability of the conversion utility ID2Q7, InDesign To QuarkXPress for versions 6.x through 7.
Patrick Marchese, president of Markzware said, “We are a company that assists content creators with conversion products such as ID2Q, giving them the freedom to liberate their content and use or reuse it in any way they wish.”
