Archive for August, 2006
Austin/ AIGA HammerTime Happy Hour
Molotov Lounge
719 West Sixth Street, Austin (map)
Phone: 512.499.0600 (Location info only. Not for RSVP or event info.)
San Antonio Ad Fed Monthly Luncheon
Speaker: Jeffrey Eisenberg, author of “Waiting for Your Cat to Bark?”
Where: Pearl Stable
The days of Pavlovian responses from our customers are history, and author Jeffrey Eisenberg shows you how to deal with the reality.
Waiting for Your Cat to Bark? Persuading Customers When They Ignore Marketing, a thought-provoking book presented at AAF’s National Convention in San Francisco, examines how emerging media have undermined the effectiveness of prevailing mass marketing models and created an unprecedented opportunity for businesses to redefine how they communicate with customers.
Eisenberg will show you the power of increasingly interconnected media channels by introducing Persuasion Architecture, a model that provides businesses with a proven context for rethinking customers and retooling marketers in a rewired market.
Please RSVP by Friday, August 4 to Vicki Timoteo at vtimoteo@satx.rr.com
DSVC Presents Werner Design Werks and Sarah Nelson
Read the interview with Sarah Nelson from Werner Design Werks.
Sarah Nelson is one half of the two-person design team of Werner Design Werks. The Minneapolis studio has projects that range from book design, posters and promotional materials to package design and identity development. Werner Design clients include Moët Hennessy, Rizzoli Books, Mohawk Paper, Target, MTV Latino, Levi’s, fX Network, Blu Dot furniture, Chronicle Books, Minnesota Public Radio and Mrs. Meyer’s Clean Day.
Their work is part of the permanent collection at Toronto’s Musee des Arts Decoratifs. They were named Target’s “Vendor of the Year” in 2002. They have been recognized with awards from the Type Directors Club, Communication Arts, American Center for Design, ID Magazine, American Institute of Graphic Arts, the Art Directors Club, and Print Magazine’s Regional Design Annual.
