London 2012 Olympic Logo- Success or Failure?
Maybe you have hear the brouhaha over the London 2012 Olympic logo fiasco. Some folks don’t understand it, while other are complaining about the possibility of getting a seizure from the site’s flash animation.
It has been a long time since a logo has caused this much attention in the media. The logo is meant to embody four key “brand pillars” of access, participation, stimulation and inspiration.
Charlie Hoult has an interesting point view; stating:
“Don’t forget, this is a campaign, not a corporation… the logo and identity has got to be flexible to work massive or small, with straplines (cunningly allowed for in the quadrants) or as a plain partner endorsement.”
I like what Seth Godin says:
“A great logo doesn’t mean anything until the brand makes it worth something.”
Here are some links to some interesting articles about the controversy:
- London 2012 branding overview by following this link
- The company that created the logo, Wolf Olins
- Other news on the topic
1 Comment so far
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This logo was doomed before it was launched Monday. Already close to 50,000 people signed a petition to change it and with endless amounts of blogs talking negative about it including my blog http://blog.mycardmywork.com/ and news media outlets worldwide.
The brand overall feels dated. Saved by the bell, MTV etc… it’s not new and fresh.
the only good thing about this is that its getting so much press. Even though its negative it’s still getting noticed. Hmmmm
Success in marketing the London 2012 games
Failure in making a strong logo that will represent London for its 2012 games.
best,
Tom Okeefe