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As you may already know, I enjoy words and find them very entertaining. In past ExcitingWriting Advisories, I have shared with you words I love. Now I share with you words that make delightful sounds and have surprising meanings.
–Chuck Lustig

Funny Words

Perspicacity: I love the way this word sounds. It has nothing to do with life in the city. It?s simply the ability to have insight or discernment. From the Latin: per = through + specere = to look.

Cozen: No, it is not a misspelling of the word cousin. Cozen means to deceive and defraud. Interestingly the word comes from Early French cousiner, ?to defraud; literally to claim to be a cousin in order to defraud.? So you could say cozen is first cousin to the word ?cousin.? Read more

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Contributed by Chuck Lustig, of ExcitingWriting Communications

Well-formed paragraphs have a unified focus. While reading well-formed paragraphs, you never wonder what their subjects are. Your attention does not wander. Well-formed paragraphs are clearly about one subject. When you read a writer who knows how to write paragraphs with a unified focus, you trust that writer. Perhaps you think, “That person knows what he is writing about.” As a result, writers who know how to do this are more effective writers than those who don’t. They are more persuasive because readers trust them. Trust always precedes influence.

The following paragraph drifts from one surface topic to another. It lacks development. When you’re finished reading it, you hardly know what it is about.

Greek statues were often sculpted to celebrate gods. Some of the more important Greek gods were Zeus, the god of thunder, and Eros, the god of love. People would keep statues in their homes and pray to their favorite gods. Images of these gods were often drawn on urns. Ancient Greeks had a personal relationship with their gods through this artwork.

Do you get the sense that the writer is trying to cover too broad a topic in too few words, and is not up to the task? Read more

We all define the ideal client in many ways, but essentially it boils down to two things: the ideal client relationship is one in which you make money and have an appreciable impact on your client. Sure, you want to enjoy the relationship, you want referrals, you want prompt payment, you want to work with a decision maker, and a dozen other things. But those two things are the really important ones: money and impact.

We talked about money last month–this month is about impact.

The Role of Control

How do you get (money and) impact in a client relationship, consistently, month after month? It doesn’t happen without some measure of control in the client relationship. If you’re an order-taker (that’s the opposite end of the spectrum), you’re not an expert, and your recommendations are not considered as seriously as they could be.

So impact doesn’t happen without control, and you know this from your own life outside of work. Unless your physician takes control, he won’t have much impact on your situation. Sure, he will have to listen to you and tailor the treatment to your circumstances, but ultimately he’s got to be the expert or…you’ll just shop for another doctor, who will tell you want you want to hear and be the order taker, whipping out his prescription pad and taking notes as you tell him what you need. This is what your clients often do if they don’t think you’re the expert. Read more

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