TexasDesign.com

This Month’s Speaker: Andy Murray, Worldwide CEO of Saatchi & Saatchi X

Date: June 5

Saatchi & Saatchi X was formed in July 2004 with Publicis Groupe’s acquisition of Thompson Murray. Its goal: Creating a network consisting of multiple agencies and offices focused on the First Moment of Truth at the store level, and on turning shoppers into buyers.

The agency collaborates with other firms within the Publicis Groupe, using the “Lovemarks” process - a way of looking beyond the brand at what inspires consumer loyalty and respect - and looks at how it should manifest itself in the context of the retail environment…treating the store as an idea space.Saatchi & Saatchi X clients include Procter & Gamble Co., Wal-Mart and American Express Corp.

Noon Lunch and Program
ADFED Members $30
Non-members $40
Walk-ins $40

RSVP to vtimoteo@satx.rr.com